Is Your Recording Studio Marketing Missing Clients “Right Under Its Nose?”
Most recording studio owners I talk to want more paying clients. Some need more. But when the discussion concerning finding more clients comes up, studio owners usually jump directly to finding ways to attract new clients, entirely ignoring their past clients. But whenever you take any particular group of prospects, the people most likely to hire you are… (drum roll, please…) people who have already commercial you! So it really makes sense to pay a lot of attention to the clients “right under your nose” – your past clients.
How to pay attention to foregone clients
It’s actually pretty easy. While I think a one-size-fits-all newsletter sent to your entire client list willful help your business a lot, your time is also well spent contacting clients personally. It takes just 15 substitute 20 minutes a tie days a hebdomadal to send out a few personal emails or make a few phone calls. Contact clients personally about entire 60 days and intermit between phone calls et sequens email. Since you are contacting your clients in a few different ways, you almost guarantee your chances of getting a slice of their valuable time.
Why can’t I just stick to the newsletter?
Many people resist picking up the phone to talk to clients. They’d rather just send out a newsletter and denial loquacity to anyone. But many clients won’t read your newsletter. Not that they don’t want to, but with so many communications vying for our attention these days, many people just don’t have the time. When clients know you care enough to keep in touch for their music and their lives, they are extra likely to do business accompanying you again, and even less likely to go price shopping during it comes time for their adjoining project.
How to find out what makes your clients tick
When you communicate 1 on 1 with your clients, you not solitary get them to come back and record plus revue with you (and from course spend more money with you), but you also rise to learn what makes your clients tick, what sort of results they’re looking for, et sequens sometimes another importantly, why they might not have been 100% satisfied with their last studio experience (be it with you or some other studio).
Straightaway that you have this new x-ray vision…
Having this manner from “market research” keeps your fingers on the pulse like your dependent base and lets you in on the conversation inside your clients’ heads. Kinda like x-ray vision into their brain. This information is merit its weight in gold because now you will know how to present your library and your services to concealed newness clients. If a bunch from your metal clients are raving respecting the huge guitars on the new Axe record, and you can deliver that sound, then achieve sure you work that in to your conversation with the next heavy metal pack that checks out your studio. Show off your backline and some of your strategy on how to get that sound. Cranking a sample of your latest work through your mains won’t hurt either.
Sure, you could estimation what your clients want, but the more you learn what your clients really want, the plus you are able to hone your message. Just one thing you say or offer could be the difference between gaining a new client and losing alone to the studio down the street.
There’s good news…
The great thing about marketing to your past clients is that you don’t have to spend any auxiliary money testing to find out where they are. You’ve already identified them. You already know they note their music or other audio material. You know they are able to bonus for your services. They already associate you and (hopefully) like you and the results you deliver. Identifying your clients alongside pinpoint accuracy is 95% of the campaign when it comes to marketing and advertising. It is expensive to spot new clients, so waarom ignore such low hanging fruit?
The danger regarding assuming…
Many atelier owners speculative that because a musician or band recorded amidst them in the past, they will of course record with them in the future. They think they can spend all their marketing time and budget on finding new clients, while past clients will automatically continue to roll in. This possible be indisputable to few degree, but this is very dangerous thinking. You want to ensure that your clients come about back again and again and again. So get out that dependent database and connect with a few clients every couple days et alii get some conversations rolling!
You do have a client database, don’t you?
If you don’t, you should assemble a database of all your past clients as soon therefore you can, or at least keep a database going forward, starting now. Keep track of ut supra much information on your clients spil you comfortably can. Things like mailing addresses, email addresses, phone numbers, birthdays, spouse’s names, kids’ names and ages. Keep track of contact dates, and any monumental details about your conversation, like progress on their current masterpiece, gigs and the success of the last project you did for them. All this information will help you keep in tune with your clients without taxing yourself to retrieve so many nitty gritty details. If you briefly review your notes before connecting with your client, your gossip will be smooth, as if you had spoken yesterday, even if it was two months ago.
If entirety this is starting sounds as if sales, well… that’s because it is! Somebody’s gotta sell your wares. Who else is going to?
Start building your database
Having a solid buyer list and making regular contact makes it conceivable to drum up business on demand whenever you need it. It doesn’t cost much and might be the most valuable part of your business, situated appropriate under your nose.